Sales & Marketing Strategy

We help Tier 1 corporates scale revenue through strategy, not guesswork.

A boutique consultancy partnering with enterprise commercial leaders to audit pipelines, sharpen positioning, and architect sales strategies that compound.

Trusted by commercial leaders at global enterprises

MERIDIAN
NORTHSTAR
AXIS GROUP
VANGUARD
HELIOS
KEYSTONE

Core Areas

A closer look at the five disciplines.

Each area is a standalone engagement — and each one compounds with the others. Here's what we actually do inside the work.

01Sales Funnel Audit

Find the leaks. Recover the revenue.

A forensic, stage-by-stage diagnostic of your pipeline — from demand generation to close — that surfaces structural leakage, conversion bottlenecks, and the data blind spots quietly costing you deals.

Read full overview

What's covered

  • Stage-by-stage conversion model
  • Leakage map with root-cause analysis
  • Prioritized remediation roadmap
  • Commercial KPI scorecard

02Industry Analysis

Anchor strategy in evidence, not anecdote.

Rigorous sizing, segmentation, and trend analysis that gives leadership a defensible view of where to play, where to invest, and where the market is heading next.

Read full overview

What's covered

  • TAM / SAM / SOM modeling
  • Segment prioritization matrix
  • Trend & disruption forecast
  • Opportunity heatmap

03Competitor Analysis

Know exactly where you win — and where you don't.

Deep benchmarking of direct, indirect, and emerging competitors across proposition, pricing, go-to-market, and brand — so your differentiation is built on fact, not assumption.

Read full overview

What's covered

  • Competitive positioning matrix
  • Proposition & pricing benchmark
  • Win/loss pattern analysis
  • Whitespace opportunity map

04Brand Positioning

Sharpen the story enterprise buyers actually remember.

Reposition your offering around buyer insight — not internal preference — with a unified narrative that marketing, sales, and leadership can all execute against.

Read full overview

What's covered

  • Positioning statement & narrative
  • Messaging hierarchy & proof points
  • Buyer persona & jobs-to-be-done
  • Sales-ready value framework

05Sales Strategy

A commercial blueprint built to compound.

Go-to-market model, coverage, enablement, and execution cadence — assembled into a single roadmap your sales organization can run from Monday morning.

Read full overview

What's covered

  • GTM model & coverage plan
  • Account & territory strategy
  • Sales enablement framework
  • Execution roadmap with 90-day milestones

Why First Contact Consultants

Built for the scrutiny of enterprise boardrooms.

We're not generalists. We're commercial strategists trained in the language, rigor, and pace of Tier 1 corporates.

Tier 1 experience

Advisors who've operated inside Fortune 500 commercial organizations.

Evidence over opinion

Every recommendation is grounded in market data and validated analysis.

Execution ready

We don't hand over slides — we build roadmaps your teams can run.

Boutique engagement

Senior partners stay close to the work. No junior handoffs.

Featured Case Study

How a global FMCG leader reclaimed $42M in leaked pipeline.

A funnel audit uncovered four structural drop-offs between MQL and SQL. Within two quarters of remediation, conversion lifted 31% and win-rate climbed nine points.

Read case studies
+31%
MQL→SQL conversion
+9pts
Enterprise win-rate
$42M
Pipeline recovered
2Q
Time to impact

"They brought a level of commercial rigor we hadn't seen from any consultancy — and a roadmap our sales org could actually run on Monday."

Chief Revenue Officer · Global B2B Technology Leader

Start the conversation

Tell us where revenue is leaking. We'll show you where it's hiding.

Share a few details and a partner will respond within one business day with an initial point of view — no pitch deck, no obligation.

  • Reviewed personally by a senior partner
  • 30-minute confidential call
  • Tailored scope only if there's a fit

Request a consultation

All enquiries are strictly confidential.

We'll never share your details. Reply within 1 business day.